I value spirituality as a grounding force in my life. It guides me to lead with purpose, remain centered amidst challenges, and maintain a deep sense of connection—with myself, others, and something greater. My spiritual practice isn’t necessarily tied to a specific tradition, but rather to principles such as mindfulness, gratitude, compassion, and authenticity.
Integrity is a cornerstone of how I live and work. I strive to align my actions with my values, speak honestly even when it’s difficult, and treat people with respect and fairness. I believe that true integrity shows not just in big decisions, but in everyday choices—how I keep my word, own my mistakes, and consistently do what’s right even when no one is watching.
Together, spirituality and integrity shape my character. They influence how I lead, how I relate to others, and how I contribute to any team or mission I’m a part of.
Hi, I'm Jen! I own a bookkeeping firm (NOLA Balanced Books) to help fellow women and small business owners feel more confident and in control of their finances. I’m a Certified Bookkeeper and QuickBooks ProAdvisor specializing in building strong, reliable financial systems for creatives, solopreneurs, and boutique businesses.
I’m also a mom to a college-bound daughter, a wife, and a proud dog mom to three rescue pups. I love supporting local businesses and exploring all New Orleans offers.
Excited to connect and support this inspiring community of women!
Jennifer Boutwell is a passionate voice for women’s empowerment, healing, and self-discovery. As an entrepreneur, bestselling author of I See You, and keynote speaker, she uses her voice and story to help women reclaim their power, confidence, and purpose. With over 30 years in the beauty industry and a deep commitment to personal growth, Jennifer leads from experience—sharing lessons from overcoming trauma, rebuilding her life, and choosing to live with authenticity and strength. Jennifer is the proud owner of Salon Sanity, a salon company and boutique located in Gretna, Louisiana. Jennifer is also a shareholder, team leader, consultant and facilator for Summit Salon Business Center, the largest beauty professional consulting company in North America.
Her mission is simple: to help women rise above their past, shift their mindset, and create a life rooted in self-love, resilience, and joy. Jennifer is honored to be part of a group that uplifts, supports, and celebrates the power of women coming together.
Desi Allums, a visionary entrepreneur originally from Dallas, TX, and later relocating to Louisiana in 2010, is driven by an unparalleled passion for instilling unapologetic confidence in women. Beyond her roles as a wife and devoted fur baby mama, Desi faced a challenging situation last year, enduring bullying, emotional brutality, and mean-spirited behavior from several women. Despite their attempts to dim her light, Desi found strength through the unwavering support of God, her husband, family, and girlfriends, ultimately reclaiming her worth.
In response to her personal journey, Desi founded EmpowerHer Life (formerly Women Empowering Women Northshore). She also is the CEO of Asher Reed Boutique and serves as the CO-CEO of The Vessel.
As the CEO of EmpowerHer Life, she has created a welcoming community dedicated to providing a secure haven for women seeking self-acceptance, self-expression, and personal/professional growth. Within this inclusive space, every woman is encouraged to share her unique story and embark on a transformative journey. Desi's commitment is rooted in contributing to a global vision where each woman has the opportunity to thrive and realize her full potential through meaningful connections with like-minded women.
Desi Allums not only leads in the business realm but also brings light into the world and the lives of the women she touches, inspiring positive change and empowerment.
Dr. Claire Melancon is one of very few female facial plastic surgeons servicing New Orleans and surrounding areas. She founded Audubon Facial Plastic Surgery off Magazine Street Uptown New Orleans in 2021 and offers expert cosmetic facial plastic surgery care, including rhinoplasty and facelifts, along with some nonsurgical options such as botox and filler. This summer (2024), she is very excited to be opening a second clinic location in Mandeville several days a month.
I am an advertising and business branding consultant who loves to help businesses thrive. Whether you're a large or small business, a team, a sponsor, a school or just hosting a special event I've got, you covered! I specialize in brand development, direct mail, local print media, digital ad campaigns, and graphic design services. As an ASI Specialties Distributor, I can offer a variety of promotional products to fit your needs, from advertising specialties like pens and trinkets for businesses and large-scale special events to school & sports team uniforms, corporate apparel & gifts. Personalized marketing items for any size event and only created with commercial equipment and professional manufacturing to guarantee long-lasting quality unavailable through homemade methods. Whatever you are looking for, Let's work together to effectively market your business and make your business, team or brand stand out amongst your competitors.
